I read a lot of news about how healthy produce is for us. That is great press for our industry. It must be getting through to me, at least, because I have increased my consumption of fresh produce. The question is are you doing your part by eating healthier? Let me know vote in this week poll.
Published: September 11, 2007
CHICAGO (AdAge.com) -- Are America's kids ready for apple fries?
As Burger King becomes the latest fast feeder to join the Better Business Bureau's Children's Food and Beverage Advertising Initiative, it's introducing a new product: raw apples cut to look like french fries and served in a box that it calls the Frypod. The catch is, they aren't fried and there's no sugar added.
'Kids will flock to it'
"We think kids will flock to it," said Burger King spokesman Keva Silversmith. To devise the product, Burger King developed a proprietary cutting process that makes apple slices look like fries. Then they're washed in water with lemon, to keep from turning brown.
In addition to the new product, the chain agreed to limit its advertising to children under 12. The company will push to young kids only meals that have fewer than 560 calories and only meals that derive less than 30% of their calories from fat. The marketer spent $285 million in advertising last year.
By Julia Scott
MediaNews
Article Launched: 09/04/2007 01:35:00 AM PDT
HALF MOON BAY - Farmer John Giusti will be watching the mail with apprehension this fall.
He's waiting for letters from the government telling him that some of his workers have been using fraudulent Social Security numbers to earn wages on his farm.
If the workers can't fix the problem, he's going to have to fire them.
Coastside row crop farmers, flower nursery owners and other agriculture industry employers face losing some of their workers under a new national immigration enforcement policy that forces all employers to take action against employees who receive "no-match" letters from the Social Security Administration - meaning the Social Security number they've used to register for work does not match existing records.
In some cases, a clerical error could be the culprit. But in other cases, a mismatch could mean the worker is illegal. If they are, farmers like Giusti will be faced with a tough choice: Fire workers he badly needs at the height of the harvest season, some of whom have been working for him for decades, or face steep fines and possible criminal prosecution for continuing to employ them."I'm worried about getting a lot of those no-match letters and potentially not having enough labor to harvest my crops," said Giusti. "It could be a disaster for me.”
